Sunglasses are more than just a seasonal accessory—they’re a high-impact, low-effort add-on that drives impulse purchases and increases basket size. With styles for every age and trend, they’re a perfect fit for any retail space. Stocking sunglasses means offering customers function, fashion, and instant grab-and-go appeal. Don’t miss out on this simple way to boost profits year-round!
Why Sell Sunglasses?
- High Perceived Value, Low Commitment – Affordable and stylish, Pugs sunglasses are a very tempting impulse product.
- Seasonal & Situational Demand – Warm weather, vacations, and sunny days drive spontaneous purchases. Placing sunglasses near checkout areas or in high-traffic spots captures this natural demand.
- Fashion Appeal – Trendy styles and frequent fashion updates create a “want” factor. Customers are drawn to try new looks without needing much persuasion.
- Small, Portable & Easy to Display – Sunglasses require minimal space, making them perfect for countertop or near-register displays that attract attention and increase basket size.
- Versatile Audience – They appeal to a wide demographic—men, women, kids—and can be positioned for fashion, function, or both, making them highly versatile impulse buys.

Sunglasses Styles
See the High-demand styles and what they’re going to offer to your customer.

Trendy and stylish eyewear designed to make a statement while offering basic UV protection.

A single continuous lens across both eyes with a futuristic, sporty look. Great for high-coverage and bold style statements Great for high-coverage and bold style statements

Designed for active wear, with a snug fit that wraps around the face. Provides maximum coverage and protection from wind and glare.

Polarized sunglasses reduce glare from reflective surfaces like water, roads, and snow, enhancing visual clarity and comfort. Ideal for outdoor activities, they improve contrast and reduce eye strain in bright conditions.

Originally designed for pilots, aviators have a thin wire frame and large teardrop-shaped lenses. Timeless and stylish, they offer great coverage.

Readers : A great way to upsell!

Eyewear Displays
We offer a variety of free displays designed to suit any retail space—from floor stands to countertop options. Contact us to learn more and find the perfect fit for your store.


Selling Tips
Positioning sunglasses as impulse products is an effective strategy to significantly boost add-on sales, increase the average transaction value, and take advantage of both seasonal and emotional buying triggers. By strategically placing sunglasses near checkout areas or in high-traffic sections of your store or online platform, you can encourage customers to make spontaneous purchases, tapping into their desire for stylish, functional accessories that complement their outdoor activities and seasonal wardrobe. Additionally, leveraging the emotional appeal of sunny weather, vacations, and outdoor events will further drive impulse buys, making it easier to convert customers’ seasonal excitement into higher sales and a stronger overall shopping experience.
Seasonality
Sunglasses experience their peak demand during the spring and summer months, as customers actively seek eye protection from the sun’s harsh rays while also looking for stylish accessories to complement their wardrobes for sunny days, travel, and outdoor activities. With warmer weather on the horizon, this is the ideal opportunity to stock up on a wide variety of sunglasses, catering to diverse styles and preferences, in order to capitalize on the influx of demand and maximize your seasonal sales during this lucrative time of the year.
Driving Sales with the best impulse product
Sunglasses see peak demand in spring and summer, as customers seek eye protection and stylish accessories for sunny days, travel, and outdoor activities. Now is the perfect time to stock up and maximize seasonal sales.
Positioning sunglasses as impulse products is a great way to boost add-on sales and increase the average transaction value. By strategically placing them in high-traffic areas, you can capitalize on seasonal excitement and emotional buying triggers, driving more sales and enhancing the customer experience.