Log in to see your pricing and begin shopping. New to us? Start the registration process here.

Summer Selling Success: Maximize Sales in the Gas & Convenience Channel

Article by Marc Aguirre

This summer, Canadians are staying closer to home. With global political uncertainty and a growing trend toward local travel, more families are choosing road trips, cottage weekends, and staycations right here in Canada. That means more stops at gas stations and convenience stores along the way. SRP Canada is your partner to help you maximize your incremental sales by turning that increased foot traffic into real, measurable revenue.

Now’s the perfect time to stock up and get your store ready to meet the needs of these homegrown adventurers. Whether they’re fueling up for a weekend at the lake or grabbing last-minute essentials before hitting the road, your store can become a summer destination in itself.

Tell a Full Retail Story: Drive Sales with Purposeful Merchandising

The best-performing stores don’t just sell products—they tell stories. Creating a cohesive and intentional retail story helps customers connect the dots between your offerings and their lifestyle. Rather than displaying random products in isolation, use themed zones and cross-merchandising to create a seamless shopping experience.

Examples:

  • Build a “Summer Essentials” section with sunglasses, suncare, and fish slippers.
  • Create an “Outdoor Living” zone with insect repellents, outdoor toys, and summer apparel.
  • Design a “Road Trip Ready” display with car care, charging cables, and freeze dried candy.

When customers see a clear retail theme, they’re more likely to shop multiple items, make quicker decisions, and feel good about their purchases. A full retail story increases engagement, encourages add-on sales, and helps your store stand out from the crowd.

Sunglasses: Keep Displays Full to Maximize Sales

Sunglasses are a top impulse item, especially in the summer sun. A full display shows variety, builds confidence, and invites quick buys. Don’t let half empty displays cost you sales—keep it stocked and fresh all season long. Pugs offers a full selection of on-trend sunglasses that combine great quality with a great price, making them an easy choice for customers and a reliable driver of seasonal sales for your store.

Cottage Country’s Footwear Craze: Fish Slippers

Fun, funky, and totally cottage-core—fish slippers are flying off the shelves. They’re conversation starters and summer-ready footwear all in one. Feature them prominently to catch the eye and drive those novelty sales.

Sun Care : Summer Protection Must-Haves

From high-SPF sunscreens to after-sun relief, our complete line of suncare products helps customers stay safe while enjoying the outdoors. We proudly carry Sunzone, a trusted brand made right here in Canada, offering reliable protection for the whole family. Place these products near your sunglasses or beverage section for natural cross-selling opportunities and to reinforce your commitment to quality Canadian-made essentials.

Insect Repellent: Help Them Stay Bite-Free

Mosquitoes don’t stand a chance when you’ve got our lineup of trusted insect repellents. We feature Kombat, an effective and reliable insect repellent proudly made in Canada, perfect for cottage-goers, campers, and anyone enjoying the great outdoors. Place near outdoor gear or at the till for quick impulse grabs and to offer your customer’s peace of mind while supporting Canadian-made solutions.

Car Care : A Clean Car is a Happy Car

For many Canadians, summer is road trip season. Keep your store stocked with wipes, air dusters and deodorizers to help travelers keep their vehicles fresh. We proudly carry Emzone, a trusted Canadian-made brand with products designed for both the interior and exterior of the car. It’s known for quality, effectiveness, and reliability—everything your customers need to keep their ride looking and feeling great. A well-placed display by the door or near the pumps can drive strong seasonal sales.

Let SRP Canada Help You Own the Summer

With the right product mix and a retail story that resonates, your store can become a go-to stop for Canadian summer travelers. Partner with SRP Canada to make this season your best one yet. Contact your SRP rep today, order online, or register now to get started!


Looking to join an amazing team? Send your resume to srpc.jobs@srpcompanies.com—we’d love to hear from you!

Related Posts

PUGS Eyewear

Sunglasses are more than just a seasonal accessory—they’re a high-impact, low-effort add-on that drives impulse purchases and increases

Read More

New to SRP? Start the registration process here.